For a retailer, interaction and engagement with their shoppers is strategic to survive and strive in today's customer-centric retailing. Honeywell's partners use our innovative solutions to deliver cutting-edge mobile applications improving the customer experience in a multi-channel model. Many retailers are beginning to use mobile coupons which are often distributed through short messaging service (SMS), multimedia messaging service (MMS) or Bluetooth® wireless technology. These coupons generally include two dimensional barcodes that are read directly from the screen of a mobile device. Honeywell’s area-imaging scanners excel at scanning electronic bar codes found on mobile coupons.