Creating the Perfect Retail Customer Experience
In an omni-channel world, are you rising to your customers’ expectations once they’re inside your doors? Or are you falling behind – and losing sales in the process?
How Mobile Engagement is Reinventing Brick and Mortar Retail: Find out what retailers are learning about the influence of mobile POS, clienteling, and other apps on the way associates perform and consumers shop.
Learn MoreThe truth is, consumers are the real omni-channel experts. How many times have you seen a customer in front of a product display tapping her smartphone screen? Is she online looking for product information? Reading a product review? Price shopping?
In-Store Mobile Engagement Boosts Sales, Enriches Customer Shopping Experience
While empowering consumers, mobile technology has also been the driving force in reshaping retail customer engagement and the customer experience. Further, consumers who are engaged by mobile device-wielding associates are far more likely to spend more and evangelize the brand.
Research from CFI Group* shows that 55% of 18-to-44 year-olds say they're likely to favor a store with advanced mobile capabilities. And 43% of all age groups say the same.
As a result of this favoritism, consumers say they're willing to:
...drive further to a retailer (24%),
...pay slightly more (20%),
...buy more per visit (39%), and
...shop more with that retailer in general (66%).
In-store mobile engagement does more than keep your store relevant. It builds the store's contribution to sales. Are you missing out?
Honeywell iOS Sleds, Mobile Computers and Receipt Printers Can Help Your Business Thrive
How? By empowering your mobile store associates with easy access to information about product, price, promotion and stock. They'll be ready to answer questions and provide guided selling. And they can accept credit card payments and print receipts from anywhere in the store or from remote locations. These value-added services enrich the customer's shopping experience and increase your potential for greater share of wallet.
And there's another benefit to equipping your store associates with the right mobile technologies. Not only will you increase customer engagement, but also employee engagement – a sure way to help reduce turnover.
Streamline Your Mobile Marketing Programs
Our industry-leading imaging technology equips your store associates to:
- Identify shoppers and scan their mobile coupons at the point of sale. Easy-to-implement 2D barcodes displayed on customers' smart devices improves their shopping experience and your top-line revenue.
- Expand your loyalty program by quickly and accurately enrolling shoppers at the point of sale – proven to be the most effective time and place to extend a loyalty program offer.
- Quickly acquire customer information with the scan of a driver's license. Honeywell 2D imagers with EasyDL™ software make it simple, while minimizing the impact on average checkout time.
And whether your checkout clerks use a handheld scanner, presentation scanner or in-counter bioptic scanner, or your shoppers self-scan mobile barcodes, Honeywell has a solution to elevate performance and the customer experience right now.
*Source: CFI Group, Retail Satisfaction Index, 2013.
http://cfigroup.com/resources/industry-studies/retail2/retail-satisfaction-barometer-2014/
