Five Ways to Measure ROI for Enterprise Mobility
A good enterprise mobility strategy aims to improve the interaction between people, processes, and products. One of the most attractive aspects of enterprise mobile apps is their ability to drive collaboration and facilitate the sharing of best practices across your internal teams. The separate components of your mobile infrastructure can work together to help you achieve a holistic environment that benefits you, your employees, and your customers.
At this point, few people would argue against the importance of a good mobile strategy—most everyone understands that having a mobile-ready team is indispensable for a modern workforce. However, it’s equally important to measure the overall effectiveness, costs, and returns of the mobility initiatives your business implements.
Why It’s Important
Enterprise mobile apps can offer huge benefits, such as productivity gains, simpler collaboration, and improved sales enablement. But to truly reap these benefits, you’ll need to keep your business goals in mind and on track. This requires constant evaluation, measurement, and—as needed—adjustments.
Determining the real value that mobility brings to your company will help ensure that your strategy remains successful—and that you get the best results.
How to Measure Mobile ROI
In order to calculate the ROI of your mobile apps, you’ll need to use different values to check against the costs and benefits of the strategy. Some of these values are measurable, but some are less concrete in their benefits to your business.
Here are some our favorite methods for determining the effectiveness of your mobile strategy:
As we’ve seen, determining the ROI of your mobile strategy can be a little slippery and depends on a number of factors. But here’s the key: your own definition of success—and of what ROI means—depends on your answer to the question “Why mobile?” When you understand the value mobility can deliver to your business, you’ll have a better idea of which methods will define your ROI.
Take the Next Step
Assessing or starting your own mobility initiative can be a big job, but you don’t have to go it alone. The Essential Guide to Enterprise Mobility
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