Protect Your Core Assets: 5 Tips for Effective Mobile Content Management


Data is precious, especially now that it’s on the move. That’s the new enterprise reality as customer conversations go digital—and the ability to accelerate time-to-market strategies becomes a competitive advantage. As more companies realize that mobility equals productivity, the mobile workforce population is rapidly expanding. According to IDC, there are currently 96.2 million mobile workers in the U.S. The same study reports that the number of apps used on mobile devices is also increasing, with roughly three-quarters of organizations deploying mobile apps for business use.

Whether it’s transmitted by a sales team sharing content with potential buyers, marketing teams distributing materials to global partners, or vendors accessing corporate resources remotely, the amount of sensitive corporate content being shared across mobile devices is staggering. Even so, many companies have yet to integrate mobile content management (MCM) into their overall mobility strategies. This leaves not only organizations exposed to enormous risk, but employees as well. Here are the top five factors to consider when choosing an MCM solution for your business.

Ensure Access

If you’ve mobilized your employees in the hopes of increasing their productivity, it goes without saying that mobile content access is critical. Imagine your sales team engaged with a client and unable to reach crucial documents on their devices—not to mention the loss in productivity when line-of-business apps are unavailable. Every enterprise mobility strategy must come equipped with comprehensive authentication and authorization, identity management, and application controls to ensure that employees have access from anywhere on any device.

Make Apps User-Friendly

If you deploy an in-house mobile app, it should be as easy to navigate as a consumer app and offer the same user experience as a desktop version. Second, and perhaps most important, it should include features that provide a clear business advantage over a consumer alternative.

Enable File Sharing

If users need access to both shared corporate documents and their own work materials, business leaders should select an MCM strategy that allows corporate and user content storage. With the latter, users should be able to manage their content through personal folders in the mobile app and through a web-based self-service portal. In addition, incorporating file sharing into your MCM strategy limits the use of so-called “shadow IT” consumer file-share services.

Provide Flexible Storage

On the premises, in the cloud, or both—the tug-of-war between the benefits of on-premises and cloud storage solutions usually takes place over the riskiness of storing data offsite. At this point, users are winning that battle because of their demand for access to everything, anywhere, anytime. Maximum network flexibility—best supported by hybrid architectures—should be enterprise IT’s primary goal, so you can ensure that employees have continuous access to the data they want.

Keep It Secure

This one trumps them all. Encryption of on-device files is essential, but you have additional considerations. Perhaps the two most essential are multifactor authentication and the ability to distribute files over an encrypted connection. Multifactor authentication may be the most effective and the easiest for users to remember, while encrypted connections ensure that data is protected not only while it’s dormant but also when it’s in transit.

Ultimately, your employees will help decide which MCM strategy fits your organization best. Successful workplace adoption of mobility rests solely on whether apps are being used and whether users feel confident that their data will be protected. With that in mind, it’s up to the enterprise to choose the right solutions to support and protect your company’s most valuable assets: your data and your employees.

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