• At A Glance

    • Profile

      Founded in New Jersey in 1995, Muscle Maker Grill offers customers a nutritious alternative to fast food restaurants.
    • Business Problem

      The company was using in-line scanners and its employees were having difficulty lining up the barcodes on drink bottles.
    • Goals

      Improve checkout speed

      Rollout digital loyalty program

    • Products

    • Results

      • With omnidirectional scanning at the checkout counter, cashiers can process customer orders much quicker than with the previous in-line scanners because they no longer have to carefully line up barcodes
      • Individual restaurants have dramatically streamlined checkout processes as a result: Customer wait times have decreased, while cashier accuracy has improved.
      • With its digital loyalty program, Muscle Maker Grill has gained better insights into its customers’ buying habits — enabling restaurants to adjust menus and dining options to better target customers’ preferences.
      • The program provides a stronger interaction between the company and its customers, and additional opportunities to increase sales.

HEALTHY FAST FOOD CHAIN SPEEDS CHECKOUTS, OFFERS TARGETED DEALS WITH HELP OF HONEYWELL

Case Study (PDF)

July 2016

Founded in New Jersey in 1995, Muscle Maker Grill offers customers a nutritious alternative to fast food restaurants. In 2007, the company began to franchise its operations, and now has restaurants across the United States. The restaurants feature a menu that satisfies a wide range of health-conscious diners — from vegetarians to carb-free consumers to people following a gluten-free diet.

The Needs

Muscle Maker Grill needed a solution to quickly scan orders and receipts at checkout. The company was using in-line scanners and its employees were having difficulty lining up the barcodes on drink bottles.

The company also planned to roll out a digital loyalty program using a smartphone app. They were previously using a paper card punch system, and the cards were easy for customers to lose. In addition, paper-based cards do not provide any insights into customer buying habits.

According to eMarketer, the number of U.S. adults who redeem digital coupons rose nearly 18 percent to 92.6 million in 2015. Smartphones represent the highest growth rate of coupon users. Muscle Maker Grill wanted to capitalize on this trend to better engage with customers.

The Solution

On the recommendation of a Honeywell value-added reseller, Muscle Maker Grill implemented 200 Honeywell scanners at the checkout lines in its restaurants.

The Honeywell Orbit™ 7120 hands-free, omnidirectional scanner takes up minimal counter space and enables cashiers to quickly and easily scan any item from any angle, including drink bottles.

The Honeywell Genesis™ 7580g area-imaging 2D scanner allows cashiers to accurately read mobile coupons and loyalty cards directly off customers’ smartphones — enabling the company to launch its fast-growing customer loyalty program.

Combined with smart software from the Honeywell reseller, Muscle Maker Grill has gained a seamless solution to speed customer checkouts, engage with loyal customers — and increase sales and customer satisfaction in the process

The Benefits

  • With omnidirectional scanning at the checkout counter, cashiers can process customer orders much quicker than with the previous in-line scanners because they no longer have to carefully line up barcodes
  • Individual restaurants have dramatically streamlined checkout processes as a result: Customer wait times have decreased, while cashier accuracy has improved.
  • With its digital loyalty program, Muscle Maker Grill has gained better insights into its customers’ buying habits — enabling restaurants to adjust menus and dining options to better target customers’ preferences.
  • The program provides a stronger interaction between the company and its customers, and additional opportunities to increase sales.

Retail   Checkout   Mobile Couponing

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